TYR Tactical® Announces Launch of New Website

Peoria, Arizona, August 2, 2010 – TYR Tactical™, an innovative tactical gear manufacturer, announces the launch of their website showcasing the latest technologies in tactical gear and body armor. Unlike a traditional military equipment store, the online platform is designed to create a unique user experience.

Utilizing a state-of-the-art ecommerce system, the website boasts a multitude of interactive components. Consumers are able to easily access detailed product information and three dimensional images, as well as build fully custom armor carrier kits. Additional site features include: video blogs, industry news, and live help with the click of a button.

TYR Tactical™ has developed a revolutionary new product line using a hybrid material called PV®. By manufactured design, the entire line of pouches and vests weigh at least 20 percent less than comparable products available in today’s market. In independent testing, products made with PV®; were shown to resist abrasion 7 to 10 times more than any material used by competitors.

In announcing the new website, Founder and President Jason Beck said, “Our team is focused on creating cutting-edge designs that are easily accessible through the launch of this website. Determined to revolutionize tactical equipment, we’ve assembled an elite team of individuals. As a company, it is our goal to advance the performance of the men and women who are so bravely serving our country. Our aim is to deliver tactical gear that significantly increases mobility while dramatically reducing weight. Less weight translates into added stamina, which could very well make the difference between life and death.”

To learn more about TYR Tactical™, visit www.tyrtactical.com.